How Small Farmers Transform Backyard Loofah Gardens Into Thriving Market Businesses
Fatima El-Sayed remembers the skepticism from her neighbors when she converted half her family’s vegetable garden into loofah cultivation seven years ago. Today, her operation spans two hectares and supplies natural body care products to boutique retailers throughout Europe and North America. Her transformation from backyard garden to market stall success represents a blueprint that […]
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